SEO & Content Marketing Specialist

SEO & Content Marketing Specialist

We’re looking for an experienced, well-rounded digital marketer who can lead our SEO, social and content marketing strategy to acquire traffic and increase brand awareness for our mother brand and the local brands of our franchisees.

THE COMPANY:
Spray-Net is Canada’s fastest growing home-improvement franchise. Our company and innovative paint solution have been featured on CBC’s Dragons’ Den, HGTV, Entrepreneur and Forbes. We have over 50 franchisees spanned across Canada and the US; and our joint mission is to continuously innovate to bring cost-effective renovation solutions to homeowners across North America.

Responsibilities:

• Manage all social media channels (Facebook, Instagram) Pinterest, TikTok, website SEO and blog.
• Manage all cross-platform content marketing to increase organic traffic, generate leads and increase brand-awareness.
• Develop and manage an editorial plan/calendar for social media and blogs to meet business objectives, following brand style and voice.
• Create high quality, original and shareable content for our target demographic that positions Spray-Net as an industry thought leader (blog posts on website and social media posts).
• Build and manage a team of freelance writers in order to hit output goals.
• On-going measurement and optimization of all content marketing initiatives
• Assist with internal content creation (Operations and Franchise Support, Franchise Development, etc).
• Maintain healthy organic search engine rankings both nationally and locally
• Create and develop a link-building campaign to acquire backlinks for SEO and brand-awareness
• Manage all online citations for our franchisees (Google My Business, Yelp, etc).

Qualifications:

• Fluent in English and French
• A brand-publisher mindset to create content our audience is looking for
• Must possess strong copywriting/content marketing skills (strategy, planning and content creation)
• 2 or more year experience in content marketing and social media
• Advanced knowledge and at least 1 year experience in SEO
• Experience with WordPress, Google Analytics, Google Search Console
• Project management skills with the ability to manage multiple projects at once
• Comfortable working independently

Other Details:

• Full-time position
• Remote work available
• Health-insurance plan
• Salary based on qualifications